Matrimonial, ad, agency, lists, ‘beautiful, girls’ under, young, achievers, category, gets, slammed, for, being sexist

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A matrimonial agency in Bengaluru listed ‘beautiful girls’ as a category to become ‘young achievers’ in one of their add campaigns. Calling the ad, that appeared on the front page of a priminant national dialy, sexist and regressive, people on social media slammed the ad agency. The ad was placed for an event next month which will be open to people belonging to “ultra-rich families” or “celebrities or VVIP families” in Bengaluru. The ad listed “beautiful girls” among other young achievers like “Successful entrepreneurs”, “Eminent professionals (IAS/IPS, IRS, Scientists, etc.)”, Youngsters graduated from top universities (IIT, IIM, CA, etc.).” Many also slammed them for propagating elitist culture.

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